As the Lead Video Editor and Post-Production Manager at a leading political media and messaging firm, I edited nationally recognized political ads and online videos, along with organizing all post-production workflow.

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Strategic Case Study:

Problem:
Chris Carney, a Democrat running for a congressional seat in a heavily Republican area, was gifted with a scandal in which the incumbent Republican physically abused his mistress. How to respond?

Solution:
I lobbied to be extremely aggressive with the messaging in the campaign’s ads, including one titled “Father” in which an everyday man holds up a large photograph of his daughter and imagines what it would be like for his daughter to be beaten by Carney’s opponent.

Result
Chris Carney won his race, the ad won a Pollie Award (the political media version of an Oscar) and also went viral online, including being featured in a Daily Show segment.